The Fragrance Of Success: Fragrance Food Stuff
The food manufacturing industry is a heavily contested playing field. In Singapore, the competition is even tighter with the market being saturated with different processed goods from different companies, all trying to entice different types of customers. With this status quo in mind, Fragrance Foodstuff, makers of Fragrance Salted Egg snacks and other delicacies, have decided to set their sights on conquering other markets outside Singapore. Overseas customer acquisition is no easy feat, but when they came to us at The Verticals, we knew this partnership would need a special plan of action to be achieved in the shortest amount of time.
The game plan was simple: get their brand out to the world as massively as possible, have lines ready for interested buyers to be entertained quickly, and get their orders shipped fast. With that plan, we managed to create an entire marketing plan and a comprehensive sales process with these tools:
- A website that is easy to navigate for any user;
- A remote sales team that takes handles outbound and inbound calls;
- A special team to manage social media and SEO;
- A proprietary system that directly connects Fragrance Food Stuff with international buyers;
This entire process of overseas customer acquisition along with the sophisticated tools and plans that The Verticals executed, effectively connected Fragrance Food Stuff with thousands of buyers, purchasers in supermarkets, and wholesalers around the world. By working together with The Verticals, Fragrance Food Stuff was able to generate over $1 million worth of export orders in less than 12 months!
Conquering new markets is not a walk in the park, but when you have a creative team like The Verticals Nothing is impossible.