The printing industry is traditional business with strong competition. Print City had to stand out and be different from the other printing companies. The Verticals was brought in to evaluate Print City’s web design and incorporate modern elements to it.
A call-to-action form was implemented on specific product pages which encouraged users to send in enquiries.
Main services were placed on the homepage so that users can easily access them and click on the services they were interested in. The link crawling also helped their SEO ranking.
Major clients were placed on the homepage to improve the credibility of Print City.
Features in reputable publications placed on the website helps to inspire customer confidence.
The website managed to get 30% more enquiries after implementation and user experience went up by 2 points.