The printing industry is very competitive and there is huge potential online for printing companies to gain leads. Print City’s website was developed to enable a call-to-action form, to allow customers to do a quick enquiry based on the product they are interested in.
With the development of the website, hand-in-hand with SEO, Print City can rely on their website for business without spending on any other forms of marketing.
The website increased user friendliness for customers and productivity for Print City’s team, as the team is able to receive emails through the website and determine the specific product that the customer is interested in. Having the call-to-action form had also help to increase leads since customers do not need much effort to fill in the form.