Fragrance.com.sg is well-known for selling Bak Kwa and Chinese New Year goodies and has about 35 retail stores in Singapore and 4 in Malaysia. However, its online presence was weak. After engaging The Verticals for SEO, it is now ranked for 185 keywords and has about 500 – 600 consistent traffic daily.
It was ranked for keywords such as Bak Kwa Singapore, Bak Kwa. The Verticals had built the site to be mobile responsive and developed a strong position on Google Singapore, beating other local Bak Kwa companies.