Call-to-action forms were added to each individual service page to allow website visitors to make an enquiry after reading about the service.
We also created landing pages for each of their services and put the most popular services on their homepage and linked them to those landing pages. This helped website visitors navigate the website better and helped in link crawling.
We also added logos of their most reputable clients into their homepage and publications that they were featured in to show credibility to website visitors.
Content was also created with customer value in mind. Most companies create website content that aims to hit certain keywords. However, we find that content must be created not for the search engine but for the customers. This is why content on Print City has been met with excellent response.
The Verticals also helped Print City to create a web application to help to streamline their business processes. Customers can select a service, upload their designs, order and pay for prints all on their own. Repeat customers found this website much easier to use because they regularly had to print similar material.
On the back end, the system was able to archive a customer database and the sales department could search for any client.
Reputable Backlink generation
We also created content to go up on reputable backlink sites that helped to improve the domain authority of Print City. These efforts have helped Print City improve from 10 enquiries a day to about 60 enquiries a day and ranked them in page 1 of Google for over 700 keywords including important keywords such as Printing Services, Printing Company and Printing Singapore. They also get an average of 400 visitors to their website on any given day.
You can get these kinds of results too! Contact us today to find out how The Verticals can help you to get your website to the next level.