Team Size 10 People

About Client Print City

Industry: Printing

Timeline 180 Days

Print City

Print City is a printing company based out of Singapore that does offset/digital printing, large format printing and custom printing. They have done printing for events, exhibitions and roadshows as well. They also print postcards, posters, corporate gifts and t-shirts as well.

They have done printing jobs for notable clients such as NUS, Singapore International Airline, MTV and Mediacorp and have been featured in reputable newspapers such The straits times and the business times. They boast one of the fastest turnaround timings of any other printing company in Singapore.

Goals & Objectives

Improvement in User Experience

10% increase in leads

10% increase in website visitors

Page 1 ranking for 20 keywords

The Challenges

Being in a traditional industry where companies tend to shy away from digital marketing, it was a huge question mark as to whether or not customers would send enquiries or make purchases through their websites.

Before The Verticals started work on Print City, they were receiving an average of 10 enquiries per day, 100 website visitors per day and were not ranked high for any keywords on Google.

The Solution

Call-To-Action Forms

Call-to-action forms were added to each individual service page to allow website visitors to make an enquiry after reading about the service.

Landing pages

We also created landing pages for each of their services and put the most popular services on their homepage and linked them to those landing pages. This helped website visitors navigate the website better and helped in link crawling.

Increased Credibility

We also added logos of their most reputable clients into their homepage and publications that they were featured in to show credibility to website visitors.

Content Creation

Content was also created with customer value in mind. Most companies create website content that aims to hit certain keywords. However, we find that content must be created not for the search engine but for the customers. This is why content on Print City has been met with excellent response.

Web Application

The Verticals also helped Print City to create a web application to help to streamline their business processes. Customers can select a service, upload their designs, order and pay for prints all on their own. Repeat customers found this website much easier to use because they regularly had to print similar material.

On the back end, the system was able to archive a customer database and the sales department could search for any client.

Reputable Backlink generation

We also created content to go up on reputable backlink sites that helped to improve the domain authority of Print City. These efforts have helped Print City improve from 10 enquiries a day to about 60 enquiries a day and ranked them in page 1 of Google for over 700 keywords including important keywords such as Printing Services, Printing Company and Printing Singapore. They also get an average of 400 visitors to their website on any given day.

You can get these kinds of results too! Contact us today to find out how The Verticals can help you to get your website to the next level.

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