What does it mean to go digital
What does it mean to go digital?
Singapore has an internet penetration rate of 82%, one of the highest in Asia. 76% of Singaporeans access the internet every day and 90% of people use the internet as the first place for information finding in the purchasing process.
With statistics that impressive, most companies are trying their hand at going digital.
But, what does it even mean to be digital?
Most companies think that going digital means simply to create a website. However, this cannot be further from the truth. Anyone can create a website. Hell, even primary school students are learning how to create websites now.
Does this mean you can now ask your 12-year-old nephew to help you create a website and then consider that as being “digital”?
Absolutely not. Let’s go through what exactly does it mean to be digital.
Step 1: Create a website
Yes, you actually did get the first step right. However, there are a lot of things that go into building a website. Your website needs to be easy to navigate and have all the necessary modules that your customers would need to make a purchase on your website.
Your website also needs to be aesthetically pleasing. If your website looks like it was built in the 90s, your customers are not going to make a purchase from you. The more aesthetically pleasing your website is, the more authority your customers are going to think you have.
Don’t you think you would have focused a lot more in class if you were being taught by a very pretty teacher? Similarly, your website will be able to attract and hold the attention of your audience if it is aesthetically pleasing.
There are a lot of other things that go into building a website such as load times, messaging and navigation. Read this guide on how to build the best website.
Step 2: Create social media
A social media profile is one of the most important marketing tools to have. Most companies discount this step as they think that their business does not belong on social media.
Although this may be true for certain social media platforms, there are definitely some that you can use. For example, The Verticals does not have an Instagram account, but we have a Facebook and LinkedIn profile where we provide regular updates for our followers.
Yes, you should follow us on those platforms if you want to get more important content. Or not, just follow us. it’s free anyway.
There are great examples of b2b companies that have had great success on Instagram such as Adobe and general electric. Here are some examples by outbound engine that showcases the possibility of b2b Instagram. All it takes is a strong Instagram strategy to get started.
Social media also gives you the ability to create advertisements. Most social media platforms have a very in-depth audience targeting tool. Facebook and LinkedIn are a great choice for content marketing. You can choose to target people based on the jobs that they are in or by interests. We did a comparison of Facebook and LinkedIn advertisements. Read this article to get our findings: Facebook Vs LinkedIn
It is also worthwhile to look through social media to find out what people are saying about your brand. This is also known as social listening. This can help your business to gather feedback and make changes accordingly.
Step 3: Create content
Content is arguably the most important strategy when it comes to SEO. You’ve probably heard the phrase “Content is king” and it is for good reason.
When it comes to creating content, you should be focusing on your audience rather than the search engines. Of course, there are the fundamentals of having keywords in your content so that you can rank for them on Google. However, if you do this right, you will be pleasing the search engines as well.
The search engines live to please the searcher. The searcher is your target audience. Following that logic, you should be creating content that your readers will want to read. We believe that there is no industry so boring that you cannot create content. You just need to find out what it is that your audience cares about and create content around that. https://www.theverticals.com.sg/content-creation/
Content should also be created consistently on a schedule. If you upload 1 article a week every Friday, you need to stick to that schedule. When your readers come into your blog and find no new content, they are less likely to come back. Make sure you are not just writing content for the sake of writing content. Write great content instead and you will experience better conversions.
If you follow these steps, you can now consider yourself to be digital. Creating a website is no longer a good enough strategy. Your digital strategy needs to be dynamic and consistently updated.