Facebook re-marketing ads and PPC to engage the right visitors to visit cny.com.sg and prompt them to make purchases. For those who had visited the website, it serves as a reminder and creates brand awareness for Fragrance as well.
Customers can order and make payment online if they are unable to go down to our roadshow booths. They can opt free delivery for spending above $600, or get free 1Kg Bakkwa when they choose to self-collect.
When customers choose the earlier the date of delivery, the lower the prices get. This marketing strategy gets customers to order earliest possible, which also helped ease the load off the logistics at the last minute.
Our concept for every booth had pull-up banners, red cloth on tables and red carpet, to emphasize on vibrant Chinese New Year atmosphere. Manpower, space rental, including logistics were covered by us.
We rented space and launched roadshow booths at office and corporate buildings around Singapore to sell to the working adults which had high ROI.
Recruitment drive, scheduling and training for part-timers were planned and arranged by us to ensure consistency of quality across all the booths.
Booths were selected based on our past experience and target audience within the various areas. Certain booths were only available during Chinese New Year period.
Our booths were not restricted to indoor or outdoor, so we had to work with the management offices to come up with wet weather plan as well.
We had our own database and blasting of the EDMs helped to reach out to over 50,000 leads which were directed to cny.com.sg.
EDMs were also blasted by the corporate building’s management office to all the vendors within the building to ensure that we have maximum support and exposure.
Door hangers were distributed to office buildings islandwide in Singapore. This unique design helped to create an impression to people and inform them of the promotional prices.
Flyers and brochures were given out at cafeterias/ canteens of the event roadshow locations during lunch crowd period to leverage on the human traffic.
Based on our research and understanding of the Singaporean culture, flyers were not always welcomed by people, hence, we used tissue packets instead.
Free tissue packets were never rejected by the working adults, and it worked effectively in giving them out in areas around the roadshow booths.