The new concept store took on a bold and vibrant orange identity to give a more uplifting atmosphere. Not forgetting Fragrance’s corporate identity, orange also represents prosperity, and invites tourists to share the Chinese New Year festive mood.
It also gives a more modern tone to the traditional brand to attract both young and old audience. The new store also focuses on quick turnover of pastries for shoppers and tourists instead of the popular Bakkwa.
The old store had a brown background that focuses on the rich history and the Bakkwa product. It required brighter and stronger lighting to brighten up the whole shop.
With a brown background, it was not very eye-catching and lost the customers despite large human traffic passing by the area. It also looked more traditional and less appealing.