Designing a good CTA button

A CTA button is often the most overlooked thing when building a website. However, it is probably the most important thing in a website. It gives users direction and guides them through the sales process.

Website designers should take more time to create effective CTA buttons. Let’s look at some consideration points when designing a successful CTA button.

Design

Design plays a huge part in your CTA button. It has to stand out enough without appearing to clash with your current website colour scheme.

There are many colour variations that you could use. Things like gradients, shadows, borders and fonts can be adjusted to find the best combination for your website.

Here are 3 totally different types of CTA buttons with different colours, borders, fonts and shapes.

Webmasters can conduct an alpha test to find out how people react to each button. Implement each button on the website and get internal employees to look at it. Identify which one performs better and then implement it to your website.

You could also conduct an A/B test to find out the click-through rate of a button. Pick the top 2 buttons that you identified from your alpha test and then implement it at different time frames on the website and find out which one yielded a better click-through rate.

Try not to get too overly complicated with the design of the CT button. A simple design fares significantly better then a very complicated design. It might be tempting to include flashing images, arrows and CSS effects on the button.

However, based on our experience, it is the simple designs that yield the most clicks.

Size

The size of the CTA button should be so large that it looks odd on the website. Although the aim of the CTA button is for it to be obvious, it should be so large that it takes over every other content on the website.

On a desktop, it may not seem that bad but remember that consumers spend 69% of their time searching for things on their mobile device. This number has been going up over the last few years and will continue to go up as smartphones become more technologically advanced.

A large CTA button on your website will take up too much real estate on the mobile screen. Our mobile CTA button is not too big that it takes away from the message of the website.

Copy

Good content should be responsive. Your users should mentally agree with what you are saying to them.

The idea is that if you can get your users to cognitively say yes to all your statements, they are more likely to convert to customers.

Our CTA form asks a very basic question of a website. Every webmaster wants to improve website traffic. Therefore, with this question, it convinces people to click yes and gives us a chance to contact them.

 

The key thing when creating copy for your website is to acknowledge customer pain points and provide solutions for them. Landing page content should also work the same way. Identify customer pain points and address them at all points of contact.

It is also worth noting that it’s better to keep the CTA button copy short. Keep it straight to the point and direct. Too many words and it can become a bother to read. If you have to put in more words, make the main points bigger and more noticeable.

Your CTA button should always suggest value for your users. If your users see no value in your CTA button, they will not feel compelled to click the button. Give them a reason to click your CTA button.

Test

Everything on your website should always be tested every so often to find out what works. Content, placements, colours and CTA buttons are some of the things that should be tested every so often to find out what works best.

What works best today may not work tomorrow. There are always new and better ways to do things and you should experiment to find them.

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